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Customer Satisfaction
Indrová, Tereza ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The thesis focuses on the analysis of client satisfaction of MITRANET.CZ. The theoretical section draws from generic information regarding the client, methods measuring the client satisfaction and a marketing survey. The analytical section examines the internal and external environment of the company. From the questionnaire survey the results of the study are concluded. The last section offers suggestions and precautions for the enhancement of the MITRANET.CZ’s client satisfaction.
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Marketing Communication
Šmahelová, Nina ; Kapoun,, Pavel (referee) ; Schüller, David (advisor)
The master thesis deals with marketing communication of a selected sport club in Brno. It is divided into three parts. The first, theoretical part, defines the basic concepts that are necessary for the overall understanding of the topic. The second, analytical part, describes the current state of the sport club and includes marketing research in the form of a questionnaire survey. The last part contains suggestions for improvement of marketing communication on the basis of performed analyses and survey.
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Marketing Strategy of a Newly Established Company
Burešová, Michaela ; Foriška, Petr (referee) ; Chalupský, Vladimír (advisor)
In my thesis is elaborated marketing strategy of newly established company dealing with wine trade. The objective is successful establisment of company VÍNO SLOVÁCKO on the market. A secondary objective will be to extend the product portfolio, the stabilization of market position and increase turnover. The first part will deal with the analysis of external and internal environment and identifying customers and their requirements. On the basis of of this survey is followed by detailed marketing strategy. I primarily focused in the marketing strategy on product marketing namely new product line of Moravian wines.
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Product Marketing Strategy
Hořelková, Daniela ; Čech, Jakub (referee) ; Schüller, David (advisor)
This master thesis focuses on the proposal of marketing stratégy of product, which is gypsum based self leveling compound produced by Sika CZ, s.r.o. Based on theoretical knowledge analysis chosen strategy and current customers experiences. Designs the proposal of marketing startegy. Outcome of this thesis are relevant proposals for its improvement.
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Customer Satisfaction
Vymětalová, Simona ; Chalupský, Vladimír (referee) ; Schüller, David (advisor)
The main intention of the diploma thesis is to analyze customers satisfaction in chosen company. Based on results of sectorial analyses are devise measures to improve the current situation. First part of the thesis desribes theoretical background. Evaluation of the company’s current state is done through the analysis of internal environment and macro and micro environment analysis. The current state of customer satisfaction level is also studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction.
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The Business Plan for the Establishment of a Cafe in city Zbýšov
Demčáková, Lucie ; Karas, Michal (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a cafe offering breakfast in Zbýšov. The theoretical part deals with the description of basic concepts and starting points for establishing a company in the field of cafe, used standard analysis of strategic planning and business, including the structure of the business plan. The analytical part of the thesis includes the analysis of field, external and internal environment. The aim of the analyzes is to identify and evaluate the key factors for selecting a suitable strategy for a start-up company. The chosen strategy is elaborated in the draft part and is further elaborated into partial parts of the business plan.
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Customer Satisfaction
Vlach, Daniel ; Sedláček, David (referee) ; Schüller, David (advisor)
The diploma thesis focuses on analysing customer satisfaction in chosen company. Theoretical part clarifies important terms, which are important for understanding the analytical part of this diploma thesis. After the theoretical basis follows the analytical part of the current situation through a description of internal and external company’s environment, which is followed by a questionnaire and its results. Finally, some suggestions for improvement of the customer satisfaction will be presented.
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Business Plan - foundation of a new fashion store
Bonomová, Nella ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a shop with trendy clothing and accessories Shopaholic Fashion in Brno-Bystrc in Kamechách is part of the internet shop. The thesis consists of theoretical knowledge, analytical bases of the internal and external environment, and part of the marketing research is the discovery of buying preferences. Based on this knowledge, the design part of the diploma thesis, including economic evaluation, is created.
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Marketing Strategy of a Newly Established Company
Slámová, Pavla ; Pospíšilová, Vendula (referee) ; Chalupský, Vladimír (advisor)
The main objective of the thesis is to work on a marketing strategy intended for a newly established private charter company. The general principles, marketing concept and strategy layout applied to the company in question are elaborated on. The primary objective is to conduct the analysis of both external and internal environment terms, to conduct a competitor analysis and to deduce the market potential for the particular market area. The next objective is then to identify the client and their requirements, to select the target of the client demand as well as to compare the client demands with the company potential supply. Based on the market survey, the marketing goals are specified and executable strategies are presented. The marketing strategy includes a future profit prediction based on the defined goals and a proposal for verification activities for a parallel plan-keeping control. In general, the aim of the present thesis is to create a marketing strategy that would be integrated in the company management and its business activities.
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Marketing Survey
Solčanský, Marek ; Vaněk,, Jiří (referee) ; Šimberová, Iveta (advisor)
This master´s thesis deals with the marketing survey for industry of solar energy, there is the main goal to speak potential customers and determine their needs, opinion and existing barriers to investment in the sector. The work contains a complete evaluation questionnaire action and proposals for improving existing companies within this sector. The result of the questionnaire are the opinions of respondents to reveal additional problems of solar energy.
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